MZInc Connects With Affluent African Americans both Culturally and Socio-Economically

Identifiable and Reachable

Because affluent African Americans are seven times more likely to belong to fraternities, sororities and professional organizations than mainstream America, identifying and reaching them is both lucrative and convenient. African-Americans, like all major ethnic groups in the U.S., respond favorably to messages geared to their unique perspectives and issues. Typically, they are also brand loyal, with strong preferences for brands that are perceived as possessing high levels of quality and value

They Want the Best and to Give Back

Affluent African Americans, while not monolithic, tend to be highly conscious of receiving heightened levels of service and quality - after all, they've earned it! Highly entrepreneurial, they also consider it important to contribute back to their communities. While they may reside in suburban areas that are not predominantly African-American, for most successful blacks the concept of community encompasses much more than their geographic neighborhood.

MZInc's Research and Diverse Staff Delivers Results

MZInc develops marketing and community relations campaigns that connect with the well-to-do African American market through both appropriate community events in conjunction with successful black organizations, and messaging that specifically connects on both socio-economic and cultural levels. Our programs are supported by both research and a diverse, marketing savvy team that is vested in the communities we reach out to!

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