IT Expert Andrew Hunt, Transforms Interactive Game into Big Business for MZInc

As part of MZInc's strategy to expand their e-commerce and interactive marketing execution & strategy, they have added programmer, IT, and applications expert, Andrew Hunt to their excellent technical team.

Andrew Hunt brings extensive experience in multiple programming disciplines as well as one of the most effective online marketing techniques, game marketing. Game marketing is the practice of using interactive gaming to capture an audience and deliver marketing messages. Mr. Hunt is as accomplished at this mainstream marketing technique as he is with more traditional, so to speak, e-commerce business applications.

Andrew has been developing software since 1987. He received his M.S. in Computer Science from New York University, and has a B.S. in Electrical Engineering and Computer Science from the University of California, Berkeley. As co-founder andTechnical Director of Black Hammer Productions, Mr. Hunt oversaw the company's technical strategy and execution of all projects for over 6 years. The work ranged from entertainment and corporate CD-ROMs to complex web applications for e-commerce and document request systems.

Prior to co-founding Black Hammer, Mr. Hunt began his programming career developing financial applications for pricing fixed income derivatives in C. He then shifted to developing early multimedia projects such as interactive laserdisc libraries, interactive animated games and database-driven apps for the pharmaceutical and airline industries. Mr. Hunt has worked on a number of CD-ROMs for publishers such as Microsoft and the Smithsonian Institute in the years before the advent of the Web.

Says MZInc President and CEO, Mira Zivkovich, "Andrew's value add is that he allows us to be much more technologically agile, not only able to suggest e-commerce and interactive marketing strategies, but to execute them as part of an overall integrated marketing plan. This is especially relevant considering the growing demand for interactive games as a marketing tool. We are realizing our goal of becoming a true one-stop, in-house, integrated advertising and marketing firm."