Tips:

If your budget does not reach the "min. budget," you will have to scale down your goals or some of the services because practically, without enough budget to meet the minimum for a given strategy, you won't be able to execute that strategy effectively.

Click "View Results" when finished to email yourself the final budget in HTML or text format.

If you have any questions, email mira@mzi-ads.com or call us at (212) 366-5409.

1) Marketing strategy should begin with a practical budget. The first step is to enter the amount of your budget in either the Online Budget entry box or the Offline Budget box. You can use both online and offline fields for an integrated marketing budget. If you enter a monthly amount, the budget that is produced will be for monthly allocations. If you provide a yearly budget, the results will be for a yearly allocation.

2) The seven objectives in Step 2 are the seven stages of the sales cycle that marketing strategies address. You can select a single or multiple objectives for either the Online or Offline categories. As you select your objectives, the appropriate Online Tools are automatically highlighted and budget amounts begin to be shown. The greater the amount of your goals, the higher your budget becomes, so please play with the numbers and determine what makes sense for you.

3) The last step is to adjust the marketing tool selection in order to provide you with a practical budget. Let's say that you chose "Increase Brand and Company Awareness" in Step 2, and "Online PR" is automatically highlighted. (Because it is a crucial strategy for accomplishing the selected objectives) But you have a PR agency currently handling your online PR, and you don't want to include this as part of this budget. Clicking on the field of any chosen tool removes the checkmark from that strategy and allocates your funds amongst the other marketing strategies important to accomplish your objectives.

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