MZInc Brings Extensive Experience and the Latest Technology to The Museum Company’s New Project

Asking the Right Questions
The Museum Company, a retailer specializing in decorations and accessories for the home inspired by art from museums around the world, wanted to create a catalog that would help drive sales. MZInc’s experience with producing over 60 catalogs with a circulation in excess of 200 million enabled them to quickly ask the right questions that would make the difference between a sales driving vehicle and a huge waste of money. Knowing whether or not they wanted to drive customers to a 1-800 number, a retail outlet, or the web were important factors in the design of their catalog.

Integrating Catalog Experience with Hot Web Technology
In this case, The Museum Company wanted to utilize e-commerce, which meant that special attention would have to be given to ensure that the look and feel of the print catalog could be smoothly integrated with the web site. Three hundred and sixty degree Ipex video imaging would allow the potential customer to view the products in a three dimensional virtual environment, seeing the product from all angles.

Branding for Long Term Returns
The synthesis of catalog and website creates more than a tool to drive sales on selected items; it creates an ongoing means of branding for the retailer. Research indicates that a well done catalog continues to create a return on investment for up to three years, promoting the company and brand name long after specific products are no longer offered. Thus, it is and investment that pays off in both the short and long term.