Can An Annual Report Rise to the Level of Art? MZInc Wins Ozzie Award for Software Plus

Challenge
To use genuine artistry to create corporate communications that stand out from others.  Technology company Software Plus faced a difficult challenge when they introduced their new human resource management software. It was crucial to develop an indelible image that would set the company apart from the competition visually, while communicating the benefits and features of their product simply and fast.

Solution
MZI commissioned visual artist Irwin Karnick to create a cover for the report that would set a classy tone for the annual report and other corporate communications. A gorgeous sunset with the company logo embedded created an unforgettable exterior for the document.  MZInc immersed itself in a detailed study of both the product and industry in order to create business-to-business marketing materials that were clear, concise and cogent. The thorough research enabled our creative team to illustrate corporate statistics and complex functions utilizing bold pie charts arranged with copy in a quick-to- understand format.

Results
MZInc’s relentless attention to research and their mastery of graphic design principles won them the Ozzie Silver Award for overall design excellence in the business category.
The annual report set a standard for a financial publication.

Click here to see how MZInc does branding for the financial industry