High Tech Banking Software Finds its Market Through MZInc

Click to see: www.Corrtec.com

Challenge
How does a software company effectively market its million dollar multi-level applications to major international banks? The objective was to position Corrtec's software banking solutions and services as the standard for the next generation of international banking. The selling points of their multi-tier applications needed to be conveyed clearly and powerfully to the target audience.

Solution
MZInc’s answer was the creation of a brand logo that identified and unified all communication under Corrtec’s umbrella. Since several different technological applications existed, a unifying theme was crucial. The website, company letterhead, and even business cards, were all designed with an identical look and feel. MZInc customized the design of the interface for one of the software products, called "Tradex", to ensure that even the software and technology spoke in the same voice and tone as the advertising and marketing tools. It was just one more example of how MZInc puts the "full" in "full-service".

Click here to see how MZInc does branding for the financial industry