MZInc Gives Finnish Healthcare Provider a Shot in the Arm

view the web site: www.ortis.fi

Challenge
Ortopediaklinikka Ortis of Finland, an orthopedic clinic, needed to increase their patient base, improve their level of care, streamline efficiency and lower costs, all while building personal relationships with their patients.  MZInc’s challenge was to bring the Finnish healthcare provider into the 21st century with the latest technology and marketing strategies, while maintaining focus on the patient.

Solutions
Knowing that the rule that the customer comes first, is even more applicable when people’s lives and health are concerned. MZI implemented web-based customer care solutions, integrated delivery systems, database marketing and a thorough understanding of international markets in strategizing and executing a Patient First healthcare model.  Says Dr. Seppo Anttila Chief Medical Officer. "MZInc not only crystallized a strategy to move us towards being a more efficient, patient-centered organization, they actually implemented the initiatives that are taking us there."

MZInc’s Web based initiatives:

- An online forum was created that allowed patients to communicate with their physicians in real time over the net (At specified times). Bringing chat room technology to the healthcare arena meant that even when the physicians were vacationing overseas they were able to stay connected with their patients and provide personalized care and advice.

- E-commerce development enabled the clinic to effectively market the orthopedic medical equipment which was a both a crucial part of the rehabilitative process and a significant source of income for the clinic.

MZInc’s integrated delivery systems strategy meant that:

- The clinic was able to offer diagnosis, surgery or treatment, rehabilitation therapy, and follow up care and equipment all under one roof with a consolidated billing system.

- Having the same team of professionals work with the patient throughout the entire process provided a continuity of care that insured optimum results, and at the same time made the patient feel more comfortable.

MZInc utilized targeted database marketing:

- Enabled the clinic to identify and connect with people in the community who where either high risk for the ailments the clinic treated or already had a condition that fell under the clinics areas of expertise.  

- MZInc designed and mailed marketing materials that brought potential patients to the website, which emphasized the high level of care and experience the clinic had to offer.  The result was a 45% increase in billings.

Click here to learn about our MZInc’s healthcare marketing

see:MZInc global scope pays off for healthcare clinic Ortopediaklinikka Ortis of Finland