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Why should custom publishing be included in the promotional
mix or into integrated marketing? Simply – because it
works! Instead of a boring brochure about your company or
catalog, consider custom publishing a coffee table book (depending
on your needs and budget, this could take the form of a mini-book,
a glossy magazine, an e-book or a flip book). You will immortalize
your company and your product through a fantastic marketing
tool: custom publishing.
By using custom publishing, you can create and maintain a
regular, anticipated dialogue with your customers. A custom
publication allows you to connect to your customer on an emotion
level, one that lasts beyond the immediate sales transaction.
With custom publishing, all at the same time you can:
- Strengthen your relationship with your customers
- Maintain a sustained dialogue that keeps your brand at
the of their consciousness
- Build loyalty and improve trust in a way that traditional
advertising and marketing vehicles cannot;
- Generate a strong sense of community
- Cross-sell and up-sell products
- Build "partner value"
- Increase Web traffic
- Increase revenue
- Produce positive Return on Investment (ROI )
AT MZInc., our success as relationship marketing professionals
has a distinguished track record of helping companies and
organizations find new and creative ways to forge a meaningful
bond with their constituencies. We are also putting our expertise
to work by improving your website and creating an effective
promotional program. We will evaluate your marketing and sales
objectives, as well as your customers' needs. In addition,
we combine our marketing expertise with journalistic excellence
and exceptional design, to create a custom publication (link
to sample of Restoration, Foundations, Cookbook) or a website
that maximizes the recognition and reputation of your product.
We've already helped clients, such as the renowned artist
and journalist Irwin Karnick, to realize his dream of creating
the book, The Seven Seas. We have produced magazines
and art catalogs; and helped the Landmark Organization of
St. Sava Restoration Committee to realize their dream of preserving
their landmark Church in 96 pages of a journal/magazine that
dramatically increased their fundraising efforts, Forum business
magazine, that changed their looks, Savoy foundation (Paullina
to link all above listed to case study) and many more with
same dramatic, measurable results in:
- Promoting customer loyalty
- Extending the brand
- Retaining customers
- Building awareness
- Generating leads
- Increasing sales
- Enhancing a website
- Improving customer satisfaction
- Averaging your online presence to maximize the effectiveness
of your brand.
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