MZInc has a full compliment of value added copywriting services to create content for your corporate communications, PR, marketing, and other needs. Whether for marketing collateral, internal communications, investor relations, or web development, it is clear, concise, relevant content that engages current and potential customers and builds profitable, long term business relationships. MZInc provides copywriting solutions in the following categories.

MZInc E-mail marketing is a Branding Tool
The greatest benefit of e-mail marketing is its unmatched ability to analyze how customers interact with your brand. By building a strategy for understanding these interactions, MZInc identifies opportunities to build brand value and increase message effectiveness. Instead of focusing on click-through and open rates, MZInc uses e-mail campaigns to analyze interactions with your brands. Information learned through e-mail marketing may then be applied to improve integrated marketing communications as a whole.

Corporate, Financial, and Investor Relations
Your Corporate, Financial, and Investor Relations Communications are more than hard, cold facts. With MZInc they become emotionally engaging relationship builders. MZInc crafts both internal and customer newsletters, press releases, press kits, white papers, corporate overviews, technology-related trade magazine articles.

Sales Communications
MZInc offers a broad spectrum of materials that prepare sales professionals to sell new or mature products more effectively. We strategize and execute materials that equip your sales force to survey the competitive landscape, provide product comparisons, counter objections, and much more.

Advertising
Put MZInc's broad marketing and advertising skills to work, and you get ads that are comparable with those produced by top agencies. Our ads are frequently more innovative, they are often more effective, and they always cost far less.

Direct Marketing Programs / Direct Mail Lead Generation
MZInc has over fifteen years of direct marketing experience and success in creating direct marketing mailers that generate results time after time. Combined with our extensive in-house database which can precisely pinpoint virtually any target market, this creates one of the most reliable and measurable means of accomplishing your sales/marketing objectives.

Agency subcontracting
MZInc works with other advertising and PR agencies to write content for multi-cultural/ethnic, time-sensitive, interactive and other special projects.

Trade Magazine Article Writing
MZInc researches, writes, and places articles for the technology, pharmaceutical, healthcare, food and spirits, fashion, and banking business categories including B2B and B2C publications.

Custom Published Books and Magazines
MZInc develops themes, plan content, design, and production, supervise photography, conduct in-depth interviews with featured individuals/companies, and research and write material of any length or orientation on virtually any topic (technology / finance / travel / business). We work closely with graphic designers, photographers, literary agents, and printers to ensure top-notch design and production. We produce traditional print magazines, "E-magazines," and even coffee table books -- cover to cover.

Product Positioning and Branding
MZInc quickly learns the demographics of your product's target market, the product's features and benefits, and the "hot buttons" that differentiate it from your competition. Soon, you have a memorable name (or family of names) and, if desired, the collateral and PR necessary to bring your product to market successfully.

Public Advocacy/Political Communications
MZInc experts have worked within the political and public advocacy arenas for over 25 years to develop brochures, newsletters, advertising, position documents, press interaction, voter forums, Web sites, speeches and other forms of politically oriented communication.

Internal Communications
MZInc designs and produces internal newsletters, employee manuals, benefits summaries, executive summaries, new technology implementation communications, annual reports and a variety of internal instructional materials. We can deliver these materials digitally or in print.

Trade Shows Communications and Materials
MZInc develops and executes pre-trade show direct marketing campaigns for warm leads, supporting materials, booth planning, and signage to ensure that you fully leverage your trade show investment.