MZInc E-Publishing as a Selling/Marketing tool: E-book/ /E-magazine/E-Journal/E-article

E-publishing can be utilized in two primary ways:

Free
Encourage web users to "pirate" or download this content at no charge. This content, while somewhat educational, serves the primary purposes of branding your company or service and stimulating interest in your fee-based downloadable content. This is an excellent way to increase readership of your promotional and marketing messages. From and advertising perspective it is in interest to offer your free samples chapters or articles that will whet the readers appetite enough that they will be willing to pay to download the entire book, magazine, or educational documents that you are offering on a fee basis.

Fee based
E-published books, magazines, and educational material are an excellent source of revenue and provide increased protection against intellectual property theft. While E-books have safety precautions to prevent copying, there is such no such protections in place for printed books. Many books get their covers stripped, and are sold without any compensation going to the writer or publisher. Pirating can happen to any author in any medium, but E-publishing does provide certain protections that are as yet not an option for the print industry.

10 reasons why e-books make both excellent advertising and Customer Relationship Management tools for Corporations and authors alike:

- Target upscale audiences, especially great for hurried corporate executives with palm pilots, laptops and e-book reading machines.
- Portability: e-book is portable with e-book reading machines, or laptops in which you can carry 100 books in one machine.
- Expense factor: e-book are more cost effective to produce than print
- Instant Distribution: e-book can be delivered instantly over the web
- Easy Distribution: Each e-book is a self-contained.exe application program that offers many channels of digital distribution: internet download, e-mail, diskette, CD-ROM, ZIP disks, networks, etc.
- An excellent source of additional income for accounting and law firms, with intellectual and scholarly publishing, educational content, how to manuals (ideal for manufacturer and soft wear developers), instructional, educational as well as both emerging and established authors.
- Unlimited supplies: The capacity for new titles is endless and can be cataloged on e-commerce or in a press room.
- Earth Friendl7: E-books are better for the environment than print books, avoiding the needless sacrifice of trees
- Good e-books can stay in print longer than print books
- Powerful Interactive Marketing tool: By creating web links within your customized E-book, you provide readers with an instant connection to your website.