What is the U.S Ethnic Market?
According to a report from the U. S. Department of Commerce, "Minority Purchasing Power: 2000 to 2045," this fastest growing part of the U.S. population is made up of Black or African Americans, Hispanics or Latin Americans, and Asian-Americans.

Why are Ethnic Markets Important?
Various communities in the ethnic market are experiencing unprecedented growth, both numerically and financially, composing prime consumer markets that are largely underserved. A few facts that make ethnic markets a veritable gold mine are:

• African Americans earned $543 billion in 2000, and their buying power is expected increase to $682 billion in the next five years.
• More than 1 million Hispanics report an income of $75,000 or more and Hispanics are on track to become the country's largest ethnic population
• Asian-American households have a 30% higher median income than the general population and the highest college graduation rate at 65%.

Why You Need a Skilled Partner like MZInc to reach Lucrative Ethnic Markets
Each ethnic market responds in specific ways to marketing communications based on factors unique to the population's culture, language, and level of acculturation to mainstream American society. Creating communication without a thorough comprehension of the cultural meanings, idioms, and idiosyncrasies results in messages that are an ineffective waste of money at best, or offensive and harmful to your brand image at worst.

Click here to contact MZInc for a complimentary consultation on how we can work with you to achieve your objectives.

Leveraging Your Website for Ethnic Audiences
To reach ethnic markets made more available by the connectivity of the Internet, companies are recognizing the value of leveraging their current websites to speak to millions of potential new customers in domestic ethnic markets in effective ways.

MZInc not only speaks Spanish,
we understand the linguistic and cultural differences between the various Hispanic and Latin American populations.MZInc's comprehensive Spanish language services, from media placement to concept development, connect its clients with the quickly expanding U.S. Latino Market.

Why MZInc believes in the Asian Market

MZInc Chinese Language Services Reach Both US and International Chinese Markets MZInc offers American CEO's free exposure to 900 million Chinese viewers. In addition to creative services offered in Mandarin and Cantonese, MZInc's media placement for domestic Chinese audiences ensures that our clients' message is received loud and clear.

MZInc Knows Why and How to Reach the Asian-American Market...Do You?
MZInc's multi-cultural staff is adept at producing ethno-centric communications for several Asian-American ethnicities including Asian Indian, Filipino, Korean, Chinese, and Vietnamese. Each of these cultures has its own distinct sensitivities, media channels, preferences, and of course, language. MZInc reaches each with the ease of a native.

Community-based Grass-Roots Marketing
Form profitable relationships with the 66% of the US population that is female and/or ethnic by implementing the marketing technique that is fast becoming the preferred method for corporations to build credibility, promote key brands, and demonstrate why doing good is good for business!

African-American Market
The African-American market is larger, more affluent, and more diverse than ever before, encompassing every age, lifestyle, income, and geographic region. While marketing to African-American consumers is essential, assuming that it's a monolithic audience will result in an off-target marketing campaign that's sure to under perform.

Click on the links below to learn more about MZInc's expertise in branding and media placement with these case studies on marketing urban fashion labels.

MZInc Creates Blazin' Ad Campaign for PG Sport's Phat Gear

MZInc Creates Attention Grabbing Ad by Flippin' the Script

MZInc Brands the Spire Label Right, Keeping the Focus on Fashion Tight.