Master Marketers of the New Millennium are Leveraging
the Web and the Buying Power of the Global Community.
MZInc leverages its clients' existing websites to most effectively
reach markets made more available by the connectivity of the
Internet, by modifying them to speak to opening markets in
their native languages. MZInc also adds to and modifies sites
to make them culturally specific to various targeted ethnic
markets.
What does this service mean to clients?
- Greater market share of ethnic and multicultural markets
within the US
- Increased international sales * Obtaining global exposure
cost effectively
- Creating a powerful and accurate brand identity that translates
to the specific culture/market that is being targeted
- Communicating with multi-cultural audiences not only linguistically,
but also by speaking to the specific needs and viewpoints
of the ethnic/cultural market in a way that is sure to connect
MZInc offers transcultural consulting services to ensure that
the marketing approach and channels our clients utilize are
appropriate to the particular ethnic audience. For example,
while traditional marketing techniques may involve targeting
segments based on age, gender, or specific product interest,
the Hispanic market is much more about lifestyle and being
marketed to directly. It is not about adapting to the mainstream.
Thus, sending a mainstream message in Spanish that is mismatched
by age group, gender, type of product category, or price profile
has proven to be ineffective.
Connecting to the community is a key element in capturing
ethnic market share. This type of valuable information will
help ensure that marketers maximize the benefit of both their
domestic ethnic advertising, as well as to multilingual international
audiences. The U.S. Census Bureau projected in its January
2000 report that the combined ethnic and minority population
will grow from 79 million in 2000 to 178 million in 2045.
The master marketers of the new millennium recognize this
trend and are moving to capitalize on it.
Click to see the website MZInc created for a Finnish hospital
Click
to see how MZInc marketed an Italian art dealer to the U.S.
via the Web
Click to contact MZInc
for an effective ethnic marketing strategy.
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