MZInc not only speaks Spanish, we understand the subtle
linguistic differences in the language as spoken in Puerto
Rica, Dominican Republic, Mexico, Cuba, Colombia, Argentina....
MZInc offers comprehensive Spanish-language services from
concept development, through qualitative and quantitative
market research, to the modification and development of web
sites to serve Spanish speaking populations. This allows our
clients to more precisely target traditional and emerging
Latino markets, which represent one of the fastest growing
ethnic populations in the U.S. MZInc's comprehensive
Spanish-language services include:
- Spanish-language concept development for ads across all
media channels
- Media placement for Hispanic marketing messages across TV,
radio, outdoor, print, and digital channels.
- Translation of corporate communications into Spanish
- The review, editing and improvement of existing Spanish-language
copy
- Testing of Spanish-language messages for comprehension.
- Quantitative and qualitative research in Spanish
- Arranging for clients to partner with community based organizations
to reach Latino audiences via "grass roots" marketing programs
The Hispanic Market is extensive in America (13%) and growing
by leaps and bounds. Growing purchasing power and increasing
availability of mass media outlets reaching Hispanics (currently
over 400 radio stations, over 1,300 publications) represent
an expanding and not yet fully realized opportunity for marketers
to effectively reach this profitable niche market.
The Hispanic market is not monolithic. Within each segment,
there are varying levels of acculturation. The ability to
offer comprehensive Spanish-language services that are not
only linguistically on target, but culturally specific, helps
MZInc's clients to achieve consistently high-quality marketing
messages that are readily received by the Hispanic market.
The Hispanic market, for instance, embraces several countries
of origin, including Mexico, Central and South American nations,
Cuba and Puerto Rico. Some are foreign born while others were
born in the U.S. Some are bilingual; others only speak Spanish.
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