MZInc Knows Why and How to Reach the Asian-American Market...Do
You?
MZInc's multi-cultural staff is adept at producing ethno-centric
communications for several Asian-American ethnicities including
Asian Indian, Filipino, Korean, Chinese, and Vietnamese. Each
of these cultures has its own distinct sensitivities, media
channels, preferences, and of course, language.
The Asian-American audience is a perfect market for products
and services in the technology, financial, real estate and
many other arenas. However, due to widely varying levels of
acculturation in this prime population, marketing successfully
to Asian-Americans requires an in-depth comprehension of the
different cultures and how to reach each one.
MZInc custom tailors your marketing communications to Asian-Americans
with laser precision to guarantee that your message is heard
loud and clear...no matter what language you're speaking.
Asian Indian Americans are one of the more affluent, well-educated
and well-informed online ethnic communities in the United
States. Representing the greatest growth of any Asian group
in decennial census history, Indian Americans have become
the third largest Asian group in the U.S. behind Chinese and
Filipino Americans. - With a combined disposable income of
$88 billion, consumer savvy, and strong brand loyalties make
Asian Indian Americans a very attractive market.
- 50% of
Indians online read an Indian newspaper and 22% read Indian
magazines on a regular basis.
- It's official! Indian Americans
are the fastest growing Asian group in the United States.
The group surged by 105.9 percent between 1990 and 2000,
according to the 2000 census. The population now stands close
to two million. Financial:
Studies reveal that the Asian community
is a growing market for various investment products as well
as for major insurance segments such as life, auto, health
and homeowners. - 77% of Chinese, 64% of Koreans and 58% of
Vietnamese indicated that they have some sort of investment.
- An explosion of Korean investments in mutual funds, IRA's,
stocks and real estate: The percentage of Koreans with a mutual
fund grew from 16% in 2000 to 29% in 2002.
- 40% of all respondents
report having a home mortgage.
- Language Preference: Language
preference for interviews: 89% of Chinese chose to be interviewed
in Mandarin or Cantonese as opposed to English, 94% of Koreans
and Vietnamese chose Korean and Vietnamese over English.
-
Only 13% of Chinese and Korean respondents said that they
speak either all English or predominantly English, and 10%
of Vietnamese said the same.
Therefore, not surprisingly, the study shows that in-language
media from TV, radio, newspapers to Internet, play a major
role in their everyday lives. A dominant majority of them
consume in-language media everyday.
MZInc has both the critical cultural competencies and mastery
of marketing methodologies to make a huge impact across all
media platforms with this increasingly powerful group of consumers.
Click
for more on how MZInc Reaches Asian-Indian markets
Click
for more on MZInc's financial services/banking solutions
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