MZInc Chinese Language Services Allow Companies to Effectively Market to both U.S. and International Chinese Audiences.

MZInc offers companies the ability to connect with both Chinese American and International Chinese markets with its Chinese language services in both Cantonese and Mandarin dialects. MZInc realizes how critical it is for those companies wishing to fully capitalize on the increased opportunities for international commerce that the Internet has fostered to develop marketing strategies that cater to the linguistic and cultural tendencies of the global and American Chinese audience.

By offering services in both Mandarin and Cantonese dialects and partnering with Skyarc International Media, a media network specializing in Chinese programming in the U.S., MZInc offers its clients the ability to connect with the large and growing Chinese American market.

Some of the reasons that this is a promising market:

• Chinese Americans have billions of dollars of discretionary income and own many small and medium-sized businesses.
• More than one-third hold advanced or college degrees.
• The Chinese American market has almost doubled in the last decade, and is growing
• More than 80% of Chinese Americans speak Chinese in their homes
• Almost a third of Chinese Americans speak English poorly or not at all
• 96% of Asians in America live in metropolitan areas, many concentrating in insular communities that have limited exposure mainstream marketing

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Connecting with International Chinese Audiences via the Web
MZInc offers more than just translation, our staff includes native speakers that also hold advanced degrees in digital marketing from Ivy League institutions. This means that the entire project, from concept development to linguistic and graphic execution, is expertly tailored to resonate with the target audience.

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Some of the reasons for new millennium marketers to leverage and develop web sites in Chinese-language dialects include:

• Growth in web usage and e-commerce in Asia will outstrip that of the US by between two and five times over the next two to three years.
• Chinese languages eclipse English as a native language, spoken by 20.7 % of the world population.
• Three-quarters of these, or 15 % of the world population, speak Mandarin alone - nearly three times as many people as have English as a first language.
• Studies confirm that Internet users are far more likely to conduct business online with companies that communicate with them in their primary language.