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Why MZInc believes in the Asian Market
The Asian market is the fastest growing of all major racial/ethnic
groups. There are 12 million people, or 4.3% of the U.S population,
in this group.
The Asian market is an untapped opportunity for a wide variety
of marketers and companies, and specifically ideal for companies
in the following industries:
- Packaged goods
- Health care
- Pharmaceuticals
- Automobiles
- Travel and leisure.
Asian spending increased by 17.7%, edging out African-Americans
at 17.6% growth, and Caucasians at 3.7% growth. This fact,
coupled with their purchasing capacity of $101 billion, makes
the Asian market a seriously underestimated and unused powerhouse.
Other opportunities which MZInc has identified within this
market are:
* Asians are an upwardly
mobile and well educated market
* Asians are a visible
force in major cities
* MZInc knows exactly
how to reach this audience
* Find out why Asians are the perfect
target market for financial services
* MZInc knows who
and where the major professional/community organizations are
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