|
An Upwardly Mobile and Well Educated Market
Members of this niche market are upwardly mobile and well
educated. In fact they hold the largest percentage of college
graduates as well the highest median family income. In addition
to these impressive facts, they also have the largest percentage
of white collar workers. Asians value education very highly,
thus are more likely than other groups to take to new technologies,
such as the Internet and interactive TV.
| Racial/Ethnic Group |
% with College Degree |
Median Family Income |
Unemployment Rate |
| Whites |
25.9% |
$49,023 |
3.7% |
| Blacks |
15.4% |
$29,404 |
8.0% |
| Latinos |
10.9% |
$29,608
|
6.4% |
| American Indians |
9.4% |
$22,619 |
n/a |
| Asian Americans |
42.4% |
$52,826 |
4.2%
|
| Racial/Ethnic Group |
% of Families in
Poverty |
% in Professional/
Managerial Job
|
% Own a Home |
| Whites |
8.0% |
28.0% |
70.3% |
| Blacks |
23.4% |
8.0% |
45.5% |
| Latinos |
22.7% |
5.0% |
45.2% |
| American Indians |
27.2% |
4.7% |
53.1% |
| Asian Americans |
11.0% |
32.2% |
52.1% |
Knowing these facts, it is very surprising that the Asian
market is underdeveloped by marketers. In fact, direct marketers
target Asian Americans less than any other ethnic group. MZInc
knows how to strategically help companies utilize this vastly
potential market.
|
