Where is this Market?

66% of all Asian Americans live in just 5 states

• California (12.1% of state population)
• New York (5.6% )
• Hawaii (63.6%)
• Texas (2.9)
• Illinois (3.4%)

54,7% of all Asian Americans live in just 6 metropolitan areas

Los Angeles, CA

• Comprises 11% of the population
• Chinese hold the largest percentage of the Asian population, closely followed by Filipinos
  • Rapid growth of Chinese has resulted in an additional Chinatown
    (Monterey Park)
• The Korean community has seen a large growth in recent years
• The Chinese, Filipino, Korean, and Japanese communities each represent the largest concentration of their ethnic group in the U.S.
• Demographics:
  • Market buying power is $12,932,636,972
  • Mean household income is $50,319
  • 25,592 households have an income of $75,000-$99,000
  • 22,779 households have an income of $100,000 and over

New York City

The oldest Asian-American community on the East Coast
• Asian-Americans represent 6.7% of the population
• The Chinese have established themselves in NYC's Lower East Side, Queens, and Brooklyn
• The Korean community is based in Queens and has small businesses established throughout the 5 boroughs and a large wholesale district in Midtown Manhattan
• Asian Indians reside in New York's metropolitan area, as well as Northern New Jersey
• A large percentage of the Asian population work in professional/technical fields
• Demographics:
  • Market buying power is $7,342,135,133
  • Mean household income is $44,656
  • 10,972 households have an income of $75,000-$99,000
  • 11,741 households have an income of $100,000 and over

San Francisco, CA

• Asian-Americans make up 20% of the population
• Community is several generations old
• Asians in the community are visible, vocal, and active in civic and community affairs
• Asians can be found in all sectors and occupations and have become increasingly active in politics and in providing leadership to the region
• There is a significant plurality of Chinese within the Asian-American population of San Francisco
• Demographics:
  • Market buying power is $5,422,000,668
  • Mean household income is $45,434
  • $10,817 households have an income of $75,000-$99,000
  • 6,942 households have an income of $100,000 and over

Honolulu, HI

• Asian-Americans make up almost 63% of the total population
• Community is a blend of Hawaiian and Japanese cultures
• Most of the elected officials and visible leaders are of Japanese and Chinese ancestry
• Filipinos and native Hawaiians still struggle for recognition and equal opportunity
• Demographics:
  • Market buying power is $8,047,100,862
  • Mean household income is $51,854
  • 16,343 households have an income of $75,000-$99,000
  • 12,719 households have an income of $100,000 and over

Washington, DC- Baltimore, MD

• Represent 5.6% of the population
• Relatively new Asian community
• Most of the Asian population live in Fairfax county, outside of Washington, DC city limits
• The community is largely professional, but there is also a newly arrived immigrant element
• Asian-American government employees are well organized and have created many organizations which advocate on their behalf
• Demographics:
  • Market buying power is $1,310,327,803
  • Mean household income is $60,220
  • 2,723 households have an income of $75,000-$99,000
  • 2,356 households have an income of $100,000 and over

Chicago, IL

• Rapid growth in the last two decades with the Korean community leading the way
• Represent 3.7% of the population
• Took over a previously economically depressed neighborhood, and made it a nice area on Chicago's North Side
• Asians are very diversified in this city, and can be found in all professions and at all levels
• Demographics:
  • Market buying power is $2,625,241,889
  • Mean household income is $47,238
  • 3,975 households have an income of $75,000-$99,000
  • 3,691 households have an income of $100,000 and over