How to Reach this Market?

MZInc has performed extensive research and understands the powerful potential of this niche market. We have identified the top six Asian markets, their locations, the various networks within those locations, and knowledge of the subtle differences and nuances among different ethnicities.

• The 6 largest populated Asian ethnicities
  • Asian Indian (16% of Asian population)
  • Chinese and Taiwanese (24.2)
  • Filipino (19.9)
  • Vietnamese (10.3)
  • Korean (10.3%)
  • Japanese (9.7%)

   

• The majority of Asian Americans read in-language newspapers or watch in-language media
  • The costs of native-language media are low and the clutter (the competition) is low, but the impact is high when a company advertises in a native language
  • Asian American consumers are ready and willing to listen to in-language messages. In fact, they like to be courted in their own languages because it makes them feel like companies respect and value them as consumers
  • 82% Korean, 83% Chinese, and 93% Vietnamese prefer to communicate in the own respective languages
  • 47% of the Asian-American population prefer watching/listening to their own native-language television/radio/newspaper
  • 10.6 hours/week is dedicated to Asian-language television. 9.4 hours/week to Asian-language radio, 5.6 hours/week to Asian-language newspapers, and 4.2 hours a week to Asian magazines
    

   

• There are various organizations in every region of the U.S
  • Church is very important in Asian culture and an easy medium through which to reach the people
  • There are various professional associations (i.e. Komerica, Chinese and Japanese associations) whose members tend to be prominent figures within the community.