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| 9/24/2002 | | | How much does producing a Catalog cost? | |
| CATALOG COSTS MZInc | | | |
Catalog Feasibility Study
$10,000 MZinc
other agencies $12,000+
Full Catalog Business Plan
$30,000 MZinc
other agencies $35,000+
Creative Concepting
$ 2,000 MZinc
other agencies $3,500+
Brand Development & Positioning
$15,000 MZinc
other agencies $25,000+
Catalog Design Concept
$2,500 MZinc
other agencies $3,000+
(Cover +2 pages)
Page Layout - rough
$200 per page MZinc
other agencies $250+ per page
Page Layout - tight
$250 per page MZinc
other agencies $300+ per page
Copywriting
$150 per page MZinc
other agencies $ 200+ per page
Photography -- Cover cost per shot
$550 MZinc
other agencies $1,000+
Complex, Styled Shot
$350 MZinc
other agencies $500+
Propped Shot
$150 MZinc
other agencies $250+
Simple Shot (no props)
$125 MZinc
other agencies $150+
Photo styling -per day
$500 MZinc
other agencies $700+
Photo Art Direction -per day
$800 MZinc
other agencies $1200+
Desktop page production
$200 per page
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