|
|
|
 |
| 8/4/2005 | | | Mini-What? | |
A monthly house call to each of your customers
In today’s media-cluttered society, the idea of “standing out” is becoming an increasingly mythical concept held only by dreamers working in the field of marketing. However, such optimism may be justified by these new emerging marketing tools crafted by the gifted minds of those daring enough to think beyond traditional methods of marketing.
The people of MZ Inc. have hit the mark with their inception of these revolutionary tools:
* The Mini-Magazine
o Off line (Print)
o On line
* The Mini-Movie
o Internet
o Video
o Multimedia
The Mini-Magazine is a hybrid of a targeted press release and an elegant, highly polished magazine. In essence, the Mini-Magazine is a visually compelling newsletter. Because of its engaging presentation, the Mini draws in readers with in-depth, eloquent articles, and stimulating images. Its purpose is to help businesses keep in touch with customers on a more personal level while updating and exciting them about any new products or services offered.
Benefits of the Mini vs. Conventional Newsletter
* Overview: The newsletter/magazine fusion consists of a collection of items related to the overall operations of the company.
* Connection: The most important factor is that each Mini will be individualized for the particular customer and market. Buyers can learn more about the “human” side of the product and develop a deeper relationship with the brand on a more emotional level, nurturing loyalty.
* Approach: Possibilities includes sections on trendsetters, industry chatter, alongside interviews with company executives. Every Mini would include information about best-selling and new products and could feature interviews with specialty-store owners and buyers with their success stories.
* Incentive: It can contain any number of added benefits including a quarterly rewards program for buyers who increase their orders by the largest percent over the quarter – this would be the vehicle for promoting travel prizes/vacation packages complete with cultural events/entertainment and a visit to the company showroom.
* Maintaining Customer Relations: The Mini will be a direct marketing tool that includes refined articles as well as company updates. This way, buyers feel like they are connected to the operations and success of your business, an intimacy not available to them from competitors and especially not in a magazine format.
Online Magazine
An online magazine, available to the public, would be completely independent from the corporate site. This digital magazine or newsletter would not only be geared towards gaining the interest of your existing and prospective B2B clientele and keeping them informed , but doing the same for your company as well - just as your marketing department is doing now. However, this material would be more editorially focused (see printed magazine proposal) and would include an online component updated “in real time” to complement your print version.
The purpose of the Mini would be to create relationships with your buyers via customized digital media, designed in both HTML and PDF formats, easily printable from your corporate in-house printer and mailed on demand in addition to existing print mailers. New relevant links for that particular month can be added and e-mailed to each employee and sales team member.
Employee Uses
* Sales team members could print and mail relevant pages from the website during correspondence with boutique and retail buyers.
* Non-sales personnel, for example, your accounting department, would be able to print and mail relevant pages while invoicing or engaging in any other significant client correspondence.
Origins of the Mini-Movie
Formally used only in B2B advertising, a "videologue" or "movielogue," is an informative and entertaining way to present products to the client . The catalogue/movie cross-breed has never been used for retail until a challenge was given to MZ Inc. to find a creative way to arouse interest in the Hosiery Corporation of America’s lingerie line.
MZ Inc. created a video format for demonstrating this fashion merchandise on live models, while incorporating ordering information. They took the concept took further by creating a storyline. The videologue showcased the product in a way that a traditional, two-dimensional, print catalogue never could.
Latest Implementation of Communication Technologies:
MZ Inc. has synthesized these two marketing concepts into modern communication tools that have joined a long list of methods geared toward achieving ethnosynergism©. This term, coined by MZ Inc., describes the technique of using integrated strategic marketing tools aimed toward ethnic groups through cultural appeal.
The flexibility and originality of these marketing media allow for endless add-ins. Content and interactivity are the backbone of our marketing philosophy, and these tools allow for almost any high impact and cost-effective features from interviews with clients and manufacturers to reward programs and opportunities for suggestions/comments. Overall, these concepts are meant to keep the ongoing dialogue between the firm and its clients strong while showcasing brands by incorporating quality paper/film and dramatic folding/shots to catch consumer attention and deliver the company’s message. MZ Inc.’s innovative marketing strategies can help you connect on an immediate level with your clientele.
This article is part of MZ Inc.'s Resource Center, located here : http://www.mziglobal.com/free.asp
MZ Inc. is an award-winning marketing communications firm and a full service advertising agency. Their integrated marketing philosophy translates into results-based strategies for every industry. They have become the industry-leading innovator of a concept called "ethnosynergy." Focusing on the realities of both domestic and international marketing in the 21st century, they have developed the tools and strategies for capturing formerly elusive market sectors. This focus includes both an empirical and intuitive understanding of the critically undervalued immigrant communities within the United States.
MZ Inc. communicates effectively in over seven different languages with sensitivity, cultural-appropriateness and media savvy. Headquartered in the heart of New York City’s Union Square, MZ Inc. also has offices in key international cities including Helsinki and Barcelona.
Contact Information
Mira Zivkovich
mira@mziglobal.com
MZI Global
T: 212. 366.5409 x 206
F: 212.229.1878
http://www.mziglobal.com | |
|
|
|
|
|
