Let MZInc's International Web Leveraging Services Introduce you to the World

Clothes... food... music... Every nation has its own unique style on these fronts, so why should they all respond to the same online marketing messages? Consider language, to start. Two-thirds of the 490 million Internet users have a primary language other than English-and the number is growing rapidly. On a deeper level, cultural factors need to be considered when developing international e-commerce solutions. For example:

• While black is perceived as a somber color in many places, white conveys the same in many Asian cultures.
• In China, people are reluctant to give their credit card information over the Web.
• In Switzerland and South Korea, putting an "X" in a box suggests that the items should be excluded rather than included.

These are the types of cultural and linguistic pitfalls you must avoid in this era of digital trade. You need to think globally and act locally by creating marketing messages in the user's primary language, with an understanding of the cultural nuances that influence them.

MZInc's international web leveraging service charts a path through the maze of cultural and lingual barriers that can mean the difference between capitalizing on international markets made more accessible through the Internet... or alienating entire countries of potential customers with uninformed, culturally inappropriate communication. Our services consist of much more than simply translating an English site into another language. Our comprehensive understanding of international cultures and market sensitivities ensure that our clients' marketing processes and messages resonate with the intended audiences.
MZInc Internet Web Leveraging Service:

• Modifies your marketing messages to the cultural sensitivities of various markets
• Creates culturally specific marketing messages in over 7 languages
• Modifies your e-commerce processes to suit the proclivities of specific international populations
• Develops culturally appropriate advertising and marketing strategies
• Provides web monitoring and tracking to gauge the effectiveness of current international digital marketing initiatives and adjust accordingly.

Click here to see the website MZInc created for a Finnish hospital

Click here to see how MZInc marketed Italian art dealer to the U.S. via the Web