MZInc Chinese Language Services Allow Companies to Effectively Market to both U.S. and International Chinese Audiences.

MZInc offers companies the ability to connect with both Chinese American and International Chinese markets with its Chinese language services in both Cantonese and Mandarin dialects. MZInc realizes how critical it is for those companies wishing to fully capitalize on the increased opportunities for international commerce that the Internet has fostered to develop marketing strategies that cater to the linguistic and cultural tendencies of the global and American Chinese audience.

By offering services in both Mandarin and Cantonese dialects and partnering with Skyarc International Media, a media network specializing in Chinese programming in the U.S., MZInc offers its clients the ability to connect with the large and growing Chinese American market.

Some of the reasons that this is a promising market:

• Chinese Americans have billions of dollars of discretionary income and own many small and medium-sized businesses.
  
• More than one-third hold advanced or college degrees..
  
• The Chinese American market has almost doubled in the last decade, and is growing
  
• More than 80% of Chinese Americans speak Chinese in their homes
  
• Almost a third of Chinese Americans speak English poorly or not at all
  
• 96% of Asians in America live in metropolitan areas, many concentrating in insular communities that have limited exposure mainstream marketing

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Connecting with International Chinese Audiences via the Web

MZInc offers more than just translation, our staff includes native speakers that also hold advanced degrees in digital marketing from Ivy League institutions. This means that the entire project, from concept development to linguistic and graphic execution, is expertly tailored to resonate with the target audience.

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Some of the reasons for new millennium marketers to leverage and develop web sites in Chinese-language dialects include:

• Growth in web usage and e-commerce in Asia will outstrip that of the US by between two and five times over the next two to three years.
• Chinese languages eclipse English as a native language, spoken by 20.7 % of the world population.
• Three-quarters of these, or 15 % of the world population, speak Mandarin alone - nearly three times as many people as have English as a first language.
• Studies confirm that Internet users are far more likely to conduct business online with companies that communicate with them in their primary language.

MZInc's Ethnic/Multicultural Integrated Marketing Solutions
MZInc develops multicultural integrated marketing strategies B to B or B to C, from creative media plans that best deliver your marketing message via multi-channels, to introducing solutions to the appropriate ethnic target. From creating integrated marketing/ad campaigns to negotiating and buying multicultural media placement at the lowest available costs.

We will create a cross-selling response mechanism; multi-channel marketing presentation (Print, TV, and Web), track and analyze results to optimize on multicultural campaign activities and enhance your ROI.

1. Minority-owned businesses grew more than four times as fast as U.S. companies overall between 1992 and 1997. This lucrative audience with over tens of thousands of businesses and revenue of billions of dollars are the fastest growing segment in US.
2. African Americans in the United States comprising 12.7% of the total population with 35 million people. The buying power of African-Americans in the United States is expected to increase nearly 30% to $682 billion in the next five years. Black women are a growing, influential force and a strong new opportunity for marketers.
3. Hispanics are likely to be the largest minority in the country. More than 1 million Hispanics in the United States report annual incomes exceeding $75,000. With the changing face of America, it's more important than ever to accurately pinpoint your audience. By the year 2005, Hispanics will constitute 13% of the population with over 36 million, making them the largest minority group in the U.S.
4. Asian-American households have a nearly 30% higher median income than the general population ($53,553 vs. $41,400). Asian-Americans also have the highest education of all U.S. racial groups - including whites - with a 65% college graduation rate.
5. Asian Indian Americans are one of the more affluent, well-educated and well-informed online ethnic communities in the United States. With a combined disposable income of $88 billion, consumer savvy and strong brand loyalties make Asian Indian Americans a very attractive market.
6. New Emigrants: From Central and Eastern Europe, a fast growing population in the US, which includes Russian businesses (Jewish and Christian orthodox), Polish, Serbian, Croatian and other Balkans (Bulgarian, Macedonian, Slovenian).

What exactly constitutes the "ethnic market"? According to a report from the U. S. Department of Commerce, "Minority Purchasing Power: 2000 to 2045," this fastest growing part of the U.S. population is made up of Hispanics or Latin Americans, Black or African Americans, Asians, Native Americans, Native Alaskans, Hawaiians and other Pacific Islanders. It is predicted in the report that "by 2045, minority purchasing power may reach $4.3 trillion." The U.S. Census Bureau projected in its January 2000 report that the combined ethnic and minority population will grow from 79 million in 2000 to 178 million in 2045.

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