Are you missing a great opportunity in book packaging?
MZInc now offers services as book packagers and producers

MZInc strongly believes that the integration of custom published books can be a crucial part of a comprehensive marketing mix, as a branding tool, and as an educational tool that can last forever. CEO of MZInc, Mira Zivkovich, says "with 100,000 images available right in our agency, it was a natural step to expand our services with the ability to brand our clients through books that are both educational in nature as well as diverse in subject matter".

As diverse in subject matter as packaged books can be, they often have one thing in common; packaged books are complex projects to put together. Complex can mean many things, depending on the project. Often it means the project involves working closely with an outside organization, like a magazine or a medical school, to shape a book on which the organization can agree to put its name. Sometimes, complex means coordinating the work of multiple authors, researchers, and experts, or supervising the creation of original art or photography. Sometimes, it means executing a highly elaborate design, or even incorporating non-print materials, such as CDs, mugs, or other merchandise.

Utilizing sophisticated design and production technologies, book packagers can handle every stage of the publishing process and be counted upon to deliver a product on schedule with the highest level of professionalism. Packaged books generally make their way onto publishers' lists in one of two ways:

- Editors may make deals on original submissions from packagers. Like agents, packagers routinely submit book proposals to publishers.
- Editors may hire packagers to develop and execute in-house ideas. Packagers are quite willing to help shape your ideas into viable projects. Teaming up with a packager is often the only way editors can transform solid in-house ideas into actual books. It's also an excellent way for publishers to exploit their own corporate brands.

Having custom published several projects already. (See Hotels, Horace Mann, and Art and the Seven Seas case studies) MZInc has the technology, expertise and experience to offer book packaging as a core service. Says Zivkovich, "although book publishing and packaging have in the past been distinct areas, combining these capabilities can strengthen your marketing mix and help you reach today's multi-channel consumers