MZInc's independent, full-service market research department fulfills our client's market research needs with the same services available from a full service market research firm.

Headed by Gloria Baea, a graduate of the Stern School of Business with extensive experience in marketing, statistics, qualitative and quantitative research, the department offers all services in multiple languages. Services included are:

- Branding and positioning studies
- Store based research studies
- Brand awareness studies

In terms of research techniques, our research department is strong and flexible, custom-designing each study drawing from one or more methods below.

Qualitative Research

- Focus groups & consumer interviews
- In depth-interviews
- Dyads, triads, quads
- Ethnographic research

Quantitative Research

- Surveys (online, mail, phone)
- Research Design, Packaging, Advertising, Web Analysis

Statistical Consulting

- Research Design
- Multivariate Statistics
- Descriptive Statistics

Whether in mainstream or ethnic markets, our research services help clients tackle problems relating to positioning products and services to most effectively reach their target audiences. In this sense, our market research department serves as a strategic consultant to our clients.

Increasingly, research is becoming an integral part of marketing plans. MZInc and its clients benefit from a research department that is not only methodologically sound but also marketing-savvy.